FRITO LAY FUN FOR ALL PROMOTIONAL AD

When the marketing agency behind the Fun 4 All with Frito Lay promotion hired me to create this promotional video. They stated that the client wanted a striking and engaging TVC that would aid in bringing awareness to the promotion while being clear in communicating the rules and process of the promotion. To accomplish this I used a combination of stock footage as well as fluid animations to help keep the viewers engaged throughout the video. I also used my previous graphic design knowledge to ensure that the content of the video was easy to comprehend. Thus making the call to action memorable so that customers would act on it accordingly.