Frito Lay tASTE TO WIN PROMOTIONAL AD

The Frito Lay Taste To Win marketing team challenged me to find a way to create a dynamic and engaging 30-second motion graphic TVC that would aid in driving awareness of the summer promotion. All while being limited to using only the visual elements found within the promotional poster they provided. Through the use of my extensive knowledge of Adobe's After Effects software, I was able to recreate all the elements and animate them accordingly. This allowed for all the visual elements to stay within the confines of the promotion's visual identity. By doing this I had greatly reduced the amount of feedback time that would have been needed. This in turn resulted in a faster turn-around time, which the client was very pleased with.