NCB MILES MOBILE APP LAUNCH

The National Bank of Jamaica is always aiming to be innovative in how they provide quality services for their customers in such a way that it not only makes their banking easier but also helps to improve their quality of life. The NCB miles mobile app is the very embodiment of that strive to be innovative. In order to do this, the launch video would have to educate customers on how to effectively use the mobile application as well as do it in an engaging/entertaining way. Through the use of clear imagery, dynamic animation, and strong use of readable and aesthetically pleasing typography. I was able to meet all the requirements that the client had asked of me.